CREATIVE
VALUES
Making things means making choices.
Design directs those choices.
LIFESTYLE BUILDING
THE VALUE OF CONNECTION
Every creative decision is a chance to build brand depth and breadth; to grow value by growing engagement with your values.
Build a world.
Make great stuff in it.
Invite people in.
Excite them to return.
Put out extra chairs when they bring friends.
LIFECYCLE ENGAGEMENT
MARKETING IN SPACETIME
A lifestyle brand is a lifecycle brand.
Engagement does not begin with a sale.
It starts with first contact: a store, an ad, a recommendation,
Engagement does not end with a sale.
Valuable customers want to return.
They already like and trust you.
Make it easy.
CREATIVE CONTENT
Archive. Unsubscribe. Swipe.
Stop throwing products at people.
They dodge.
Stay top of mind by engaging it with something interesting and relevant to the values we share.
Grow the world you’ve built.
That’s why we’re both here in the first place.
And remember:
cute baby animals, however irrelevant, sell.
DESIGN & PRODUCTION
How is as important as what.
It show if you really share values, or if you are faking it.
Build lifelong engagement with people who want more from their what.
WORKS IN PROGRESS
Risking nothing grows … nothing.
Experience helps to manage it;
to budget it in comfortably;
to know when to start & stop;
to make a new (ad)venture exciting
instead of just unfamiliar.
Risk is risky.
But it doesn’t have to be a shot in the dark.
