CREATIVE

CONTENT

TK TK TK (<- tongue in cheek)

CAMPAIGNS

THE STORY

Tell a story across all your channels.

Be clear.

Who is it supposed to reach? When in your lifecycle? What do different channels do?

Follow up.

What worked?

Learn.

Save the money trees.

FIBER TO FIT

Idea: You aren’t buying something from us; we’re making something together.

Share a mutual interest with existing high value customers and increase our expertise together.

Go farther than the basics: the European mills, the Super 00’s system, and the misuse of ‘bespoke.’

The owner of a newly restored suiting mill took us from raw fiber to finished cloth, one machine and craftsperson at a time, sharing their passion for reviving American manufacturing and style.

GO. PLAY. OUTSIDE.

Idea: Develop a “Seed to Shirt” t-shirt program.

Close a ‘local’ Made in USA carbon footprint. Natural dye with geographically and seasonally proximate materials.

Exploring this pipeline transparently - ‘playing outside’ - let us talk about where sustainability can work (sourcing, labor, production, dyeing, packaging, costing, garment lifecycle, shipping) and what real impact happens at different production volumes.

LOOKBOOKS

“YOU’RE A TIGER!”

“Now you're a lemur…

We go left. We go right.

There's a predator out of the jungle.

What's going on? Burrow!

That's right, you're a lemur. That's all you've got.”

Whatever the animal attitude, nail it here.

- Austin Powers

BUDGET

> $5000 USD

Idea: Let something ‘unguarded’ and playful emerge. The prompt was the above photo, to take pleasure in taking pictures, and to not look at the images before they’re done.