What’re they up to?

Benefit board member? Skiing in Cortina?

Hermit at the Hotel du Cap?

Drag race? Drag bar?

You want to be where they are.

That’s how you find each other. Get in their line of sight.

Don’t just follow, participate.

Partner with a non-profit; collaborate on a uniform; send travel recs; sponsor a team; host a dinner.

e.g. Print a catalog, send it to every vacation home in the zip code where you happen to be having a pop up and block party with free hot dogs and a bouncy castle (for the kids, we’ll say). Oh, and there’s a dog show. With prizes. It benefits the local dog / kids / park / run / shelter / warmnfuzzy.

What’re they up to? What’re you up to.